Request for Applications: Tobacco Marketing and Community Relations Campaign in Greater Cincinnati
Interact for Health seeks applications from consultants to develop and implement a multi-year marketing and community relations campaign utilizing branding concepts developed previously with a local design firm. The campaign will focus on a priority population of low-income, African American adults who use tobacco in Greater Cincinnati’s urban core. The ultimate goal is to encourage members of the priority population to reduce tobacco use or quit completely, offering substitutes for tobacco use and celebrating those who reduce or quit tobacco. The marketing and community relations campaign will need to employ both traditional media tactics (i.e. radio, bus advertising, social media ads) and nontraditional tactics (i.e. public art and built environment installations, events, community relations).
Interact for Health is open to two models:
- A sole organization to cover the entire scope of the campaign.
- One lead organization, working with partners, to cover the entire scope of the campaign.
Applicants should note that the Request for Applications for an external evaluator for the marketing and community relations campaign is happening simultaneously.
Applications will be accepted until 5 p.m. Tuesday, Sept. 24, 2019.
For any questions, please contact Director of Public Relations and Community Engagement Emily Gresham Wherle at email@example.com or 513-458-6638.
- Tobacco Marketing and Community Relations Campaign Development and Implementation RFA (PDF)
- Frequently Asked Questions and Research/Brand Development to Date